Procell is the professional battery of the Duracell Company, which designs batteries and power solutions specifically for the needs of professional devices and industries. While other battery brands serve both retail and professional customers, Procell solely focuses on the professional market in order to guarantee products and services specifically designed for professional usage. As a result, Procell Alkaline batteries are used by millions of professional end-users and leading professional OEMs (Original Equipment Manufacturers) around the world for its quality, reliability, performance and service.

Procell provides a wide range of high performing professional batteries, from alkaline, lithium coin and high- powered Lithium.

Procell understands how critical it is for professional end-users to drive the profitability of their businesses. When it comes to batteries, this is achieved through minimizing costly battery replacements.

By conducting intensive device testing in our labs and real-world experience with OEM partners, Procell has discovered that the way to dramatically extend alkaline battery life and cut replacement costs is to engineer device-specific industrial alkaline batteries with unique power profiles.

Procell is the only brand to offer device-specific professional alkaline batteries.

On top of our Procell Alkaline Constant battery redesigned for longer lasting* and consistent performance in low-drain devices, we also offer Procell Alkaline Intense batteries, a new battery range specifically designed with a unique power profile to last longer* in high drain professional devices.

By appropriately choosing either Procell Alkaline Intense or Procell Alkaline Constant for your device, you could maximize the longevity of the battery, and may minimize battery replacements, vs. prior Procell Alkaline AA, AAA, C, and D batteries.

*vs. prior Procell Alkaline AA, AAA, C and D batteries

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